LI Demei talks about why it’s difficult to find accurate data about vineyard plantings in China, and his new Chinese wine region profile series on the new DecanterChina.com.
LI Demei talks about why it’s difficult to find accurate data about vineyard plantings in China, and his new Chinese wine region profile series on the upcoming new DecanterChina.com.
The winter solstice has passed, which means eyes are turning toward end-of-year festivities. Read LI Demei's column on finding the perfect wine for Chinese new year, including several of his own recommendations.
I think consumers’ confidence in the products and the market is the core issue that restrict the wine consumption in China.
Since the beginning of 2015, China’s total year-on-year wine import value and volume has been increasing significantly. But is wine consumption in China really recovering?
‘From today, I will “disappear” for four days, no phone, no wifi…’ When we went on board the cruise for the ‘Magical Mystery Tour’ at Punta Arenas, a fellow Chinese traveller posted this on his social media account.
Wine needs a certain scale of consumption and consumer recognition to nurture a mature market. Price is a key element to shape wine consumption in China.
[LI Demei] Although wine as a product has created a lot of buzz in the Chinese market, the actual sales don’t make up for it. This suggests that at the moment there are some serious issues that need to be addressed in the wine trade.
[LI Demei] The popular promotional activities for wines are difficult to be groundbreaking now. Thus, a new subject for the wine producers and importers is how to attract new clients and expand the consumer groups.
[LI Demei] On 5th September, I attended a vertical tasting of Ningxia’s Helan Qingxue winery, as part of its 10th anniversary celebrations. Though I’ve been to many vertical tastings hosted by overseas producers, this one was especially touching for me.