On the 26th of March, the 92nd China Food and Drinks Fair (CFDF) kicked off in the Chengdu Century City New Exhibition and Convention Centre.
To create the style of a wine region, the producers need to complete a few basic tasks. They need to firstly learn about the local climate and soil conditions, then find out the appropriate planting methods and suitable product type, as well as
[LI Demei] If we combine the concept of vintage with the 12 Chinese zodiacs in the promotion of wines, isn’t it a good example of ‘localised wine marketing’?
Since these grapes are not Vitis vinifera, why not abandon the European routine, and explore a wine that better reflects the unique features of the grape, and friendly to the local palate?
It’s such a complicated journey for the wine from the barrel and the winemaker to the consumer. So as a consumer, when you meet a unsatisfactory wine, please don’t rush to blame the winemaker, as the dissatisfaction is not necessarily his faul
If we cast aside the delicate cultural and political relationship between France and China, it seems the French influence on the wine industry in China has never been carefully studied, not even by the French wine trade.
The tasting trip of Tiansai Vineyards gave me the chance to directly face and understand the development opportunities for wine in the second-tier cities in China, and the trip brought me a lot of thoughts and feelings.
If we look at the Chinese market as a closed system, and if we assume the sales of domestic wines are opposed to that of imported wines, then it would seem that imported wines have robbed domestic wines of their shares in the market.
The inaugural Decanter Shanghai Fine Wine Encounter was held on 29 November and the first tutored seminar of the event was a tasting of Great Cabernets from China hosted by Steven Spurrier and me.
[LI Demei] How does one reduce the industry’s reliance on group purchase, and explore the direct consumer market? Taking part in wine exhibitions is perhaps an effective way.