冯帆 / Nina Fan Feng
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COFCO recently set up an independent company for imported wines, and switched the focus of its imported wine business from building portfolio to developing distribution channels for mass consumption.
Purchasing wine property is being considered as a serious long-term investment by more Chinese investors, says specialist in Bordeaux real estate industry.
Tmall.com, the third-party online platform for brands and retailers under the Alibaba Group has launched a new project to sell wines sourced directly from wineries globally.
Chinese quality and quarantine officials have granted their approval for Bordeaux wine to be protected as a geographical indication (GI) in China.