Lafite takes Lafitte trademark battle to China

By Jane Anson

14 FEB 2014

A long-running dispute between Chateau Lafite Rothschild and Cotes de Bordeaux producer Chateau Lafitte has spread to China.


First growth Lafite Rothschild has complained to China’s trademark office over the registration of the Lafitte name by its Bordeaux counterpart.

The move is continuation of a long-running battle between the two estates in France, which began in 2003 and culminated in France’s highest appeals court allowing Lafitte to keep its name in 2008.

A spokesperson for Domaines Barons de Rothschild, owner of Lafite, said, ‘As one of the most recognised brand names in China, this is part of an ongoing battle to control the unauthorised use of our name in various global markets.’

To date, the company has launched around 300 injunctions against trademark infringement within China alone.

‘We feel that we are now simply being subjected to judicial harassment,’ Philippe Mengin, owner of Chateau Lafitte, told decanter.com. His estate exports 95% of its 300,000-bottle annual production.

‘We are clearly not the same price bracket at Lafite Rothschild, and in no way resemble them visually. I now have no option but to spend another two years in legal action, and a vast amount of money, to defend the same principle that I have already proved in France.’

An independent source confirmed to decanter.com that Chateau Lafitte is currently on the market and being advertised for sale to Chinese purchasers. Chateau Lafitte traces its origins to 1763, when it was owned by Raymond Lafitte. Its 2010 vintage sells for around £20-a-bottle in Europe. Lafite Rothschild 2010 this week had a market price of £6,500 per 12-bottle case on the Liv-ex trading platform.

DECANTER COMMUNITY

COMMENTS

Sign in to comment

See Also

China's supreme court has suspended a CNY34m fine levied on French wine group Castel over a trademark dispute with a local producer in the country.

Read more »

1st Cru Classe, 1855

Read more »

Become a member of
DecanterChina.com

Register  

LATEST EVENTS

ALTAYA WINES ANNUAL WINE TASTING

Hong Kong

today

More»

MOUTON ROTHSCHILD TASTING

Hong Kong

November 23 2014

More»

DAWA TASTING IN PARTNERSHIP WITH WATSON'S WINE

Hong Kong

November 25 2014

More»

JOIN SARMENT FOR AN OPULENT ITALIAN WINE DINNER IN THE WALDORF ASTORIA

Shanghai

November 27 2014

More»

GRAND CRU TASTING SERIES - CLOS DE LA ROCHE

Hong Kong

December 04 2014

More»

Please wait...

Loading...