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China set to standardise thousands of wine term translations
Opportunities for wine in the second-tier cities in China
Dear Li Demei,
I agree with your assessment of the opportunities provided by the second tier Chinese cities, and I would also add some third and fourth tiers as many are still quite large.
" The consumers in the second-tier cities haven’t formed a fixed perspective of wine flavours and styles, nor had any bias, and are more inclusive to all wines",
encapsulates the opportunity which will be achieved by education of the trade and consumers in those cities. Good old fashioned hard work by those with the knowledge and interest in wine will win the day. Most of these cities have many top hotels, restaurants and some wine shops.
Much of the "development" of the Chinese wine market has been done by opportunists flogging large quantities of mostly rubbish wine around the country. The second tiered etc. cities provide the opportunity to develop a consumer based and more sophisticated and sustainable wine market.
The Australian government plans to tighten its control of agricultural land sales to overseas buyers, in a move set to herald more scrutiny of Chinese vineyard purchases in the country.
Chinese e-commerce firm JD.com has launched an online shop in time for Spring Festival that aims to offer top French wines to consumers at lower prices via direct shipping deals.
[Andrew Jefford] Mindful that any serious Premier Cru white burgundy now costs over 500 euros for a 12-bottle case, I thought I’d take a look at the Loire valley’s most credible alternative to white burgundy: Savennières.
A private lesson with Chinese educators – Dorian Tang
唐丽燕 / Dorian Tang
How to choose a wine for a special occasion? Enjoy a private lesson with our guest educator of the month – Dorian Tang and get prepared for the upcoming festive season.
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