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Opportunities for wine in the second-tier cities in China
Dear Li Demei,
I agree with your assessment of the opportunities provided by the second tier Chinese cities, and I would also add some third and fourth tiers as many are still quite large.
" The consumers in the second-tier cities haven’t formed a fixed perspective of wine flavours and styles, nor had any bias, and are more inclusive to all wines",
encapsulates the opportunity which will be achieved by education of the trade and consumers in those cities. Good old fashioned hard work by those with the knowledge and interest in wine will win the day. Most of these cities have many top hotels, restaurants and some wine shops.
Much of the "development" of the Chinese wine market has been done by opportunists flogging large quantities of mostly rubbish wine around the country. The second tiered etc. cities provide the opportunity to develop a consumer based and more sophisticated and sustainable wine market.
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