Jerez de la Frontera, Spain


My perfect day in Jerez

The day begins with a freshly squeezed orange juice and some fresh fruit from your hotel buffet...

Bodega La Cuadrada, Jerez de la Frontera


The day begins with a freshly squeezed orange juice and some fresh fruit from your hotel buffet. No need for eggs, toast or jamón – you’ll be eating these throughout the day. First call is the Mercado Central (Calle Abastos) to see what will be freshest when eating out later. Grab your morning coffee at one of the many bars clustered by the market. Order a tostada (toasted roll), con mermelada, with butter and jam, or con tomate, with olive oil and tomato. There’s always a stall selling chocolate y churros, super-thick hot chocolate, with deep-fried, sugar-sprinkled dough sticks. Walk off your breakfast by window-shopping. Apart from the chain stores, Jerez has plenty of small retailers. It’s the place for flamenco outfits and gaudy jewellery; and tweed tailoring for would-be caballeros. If you’re ready for your first winery visit, pick Fernando de Castilla or the late 18th-century cellar of Díez Mérito (


Stop for a cold lager (a caña is a small glass) and a tapa, and people watch. That pre-lunch tapa is a necessary stop-gap here: depending on the season, lunch doesn’t start until 2.30pm or 3.30pm. Don’t hurry; you’ll notice no one else is. Afterwards, siesta time. If sleep eludes you, put your feet up and read some pages of Jerez history written by one of the great figures of the industry: Sherry: The Noble Wine by Manuel González Gordon (1935, latest edition 1990).


Make González Byass your afternoon visit. It is one of the few bodegas that is open after lunch, but be sure to pre-book if you want an afternoon appointment. After your visit, early evening is a lovely time to walk round the old city. Perfect for stopping and reading menus and deciding where to eat.

Evening and overnight

Translated by Sylvia Wu / 吴嘉溦

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