Wine imports to Chongqing, the major city in Southwest China, are reported to have dropped by more than half in both volume and value year-on-year in the first quarter of 2014.
Image: Chinese supermarket © Decanter
The Chongqing Entry-Exit Inspection and Quarantine Bureau announced earlier this week that it has inspected 19.43 myrialitres (10,000 litres) of imported wine worth US$845,000 in the three months to the end of March. The figure represents a 62.9% decrease in volume and 76.3% drop in value from the same period the year before, as reported by Chongqing Economic Times.
The Chinese imported wine market has been going through a particularly difficult period due to a strict government austerity policy.
In January 2014, the year-on-year volume of wine import to China was down by 21.3%, with the value down by 29%, reported China Customs earlier this year. The figures marked 8-months of consecutive decline in value terms.
Other top areas for wine imports have also struggled alongside Chongqing. The January Customs report showed decreases in volume of 16.5%, 9.9% and 46.2% in Shanghai, Guangdong and Shandong respectively.