Wine imports to Chongqing slide in first quarter 2014


Wine imports to Chongqing, the major city in Southwest China, are reported to have dropped by more than half in both volume and value year-on-year in the first quarter of 2014.

Image: Chinese supermarket © Decanter

The Chongqing Entry-Exit Inspection and Quarantine Bureau announced earlier this week that it has inspected 19.43 myrialitres (10,000 litres) of imported wine worth US$845,000 in the three months to the end of March. The figure represents a 62.9% decrease in volume and 76.3% drop in value from the same period the year before, as reported by Chongqing Economic Times.

The Chinese imported wine market has been going through a particularly difficult period due to a strict government austerity policy.

In January 2014, the year-on-year volume of wine import to China was down by 21.3%, with the value down by 29%, reported China Customs earlier this year. The figures marked 8-months of consecutive decline in value terms.

Other top areas for wine imports have also struggled alongside Chongqing. The January Customs report showed decreases in volume of 16.5%, 9.9% and 46.2% in Shanghai, Guangdong and Shandong respectively.

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