China’s largest wine producer, Yantai Changyu Pioneer Wine Co, reported more falls in sales and profits in the first half of 2014, despite a slight recovery in the second quarter.
In the six months to the end of June, Changyu’s net sales dropped by 9.3% versus the same period in 2013, to CNY2.3bn. Its net profit also fell by 13.8% to CNY638m, the company said.
The lack of interest in the high-end wine due to the government austerity measures has hit Chinese winemakers alongside imported wines over the past couple of years.
‘Multiple factors, such as a slowdown of domestic economic growth [and] an overwhelming flow of foreign wine into [the] Chinese market, the competition in the domestic wine industry was fierce,’ said Changyu.
The company managed reacted to the situation by maintaining ‘steady development in the middle and high-end wines’ but by launching a ‘vigorous expansion for the low-level wines, brandy and imported wines with own brands’.
In the second quarter of 2014, group sales rose by 14.9% on the same period of 2013, to CNY793m, while profits increased by 6.23% to CNY180m.
However, the effort was not enough to reverse the overall decrease for the half-year. Changyu’s three wineries, Chateau Changyu AFIP Global, Golden Icewine Valley and Xinjiang Tianzhu Winery, again reported net losses in the first half of 2014, of CNY9.15m, CNY4.61m and CNY2.7m respectively.
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