Bordeaux’s Chateau Margaux has joined fellow first growth Chateau Lafite-Rothschild on Chinese social media, by opening its official Sina Weibo account today.
Chateau Margaux, which appointed Shanghai-based Zheng Fangyuan as business development manager for China in October, said recently that China had become its ‘first market’.
‘The Chinese market is growing towards maturity and the competition is becoming more and more fierce.’ Ms Zheng told DecanterChina.com, ‘We have to become active and visible in this market, and let wine lovers and consumers understand our confidence and full attention towards this market. ’
‘We wish to enhance the communication with Chinese wine lovers’, says the first post of the chateau’s Weibo account (@玛歌酒庄官方微博).
According to Ms Zheng, the Weibo account will be posting news updates, event information, and a series of introduction about the chateau.
The chateau’s Weibo homepage lists Ms Zheng as the main contact, and contains a link to Chateau Margaux’s official website, which includes a Chinese version.
Last year, Chateau Lafite-Rothschild opened its official Weibo Account (@拉菲之旅) and now has over 30,000 followers.
More and more French wineries are signing up to Weibo, and alongside individual producers, a number of regional bodies are also present, including Bordeaux’s CIVB (@波尔多葡萄酒), the Loire Valley’s InterLoire (@法国卢瓦尔河谷葡萄酒) and Rhone Valley Wines (@罗讷河谷葡萄酒).
There are also a number of accounts from other wine producing countries, such as Spain, New Zealand, Australia and Chile.
‘Through this well-known social networking media we can convey information, and share our views and experiences faster and more efficiently,’ says Ms Zheng, ‘and help us to better understand the trends of the Chinese market.’
According to recent statistics from the China Internet Network Information Centre (CNNIC), the number of Sina Weibo users increased by 58.7m in 2012, to a total of 309m.
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