Bruno Baudry, the new CEO of ASC Fine Wines succeeding John Watkins, spoke to Decanterchina.com about his vision for appealing to a new generation of Chinese wine consumers, including opportunities for online sales.
ASC expects to double its e-commerce sales over the next two to three years, aiming to reach out to a bigger consumer base, said the new CEO Bruno Baudry..
China is to launch a domestic wine industry survey to address issues including production standards and quality indicators, as an initial step to revise its national standards of wine.
Wine enthusiasts in Hebei province can now purchase a private vineyard and build their own winery in the Changli wine region.
Two Chinese ‘Great Wall’ wines produced in Hebei Province were served at the banquet hosted by President XI Jinping following China’s V-Day military parade.
Treasury Wine Estates has said it achieved significant annual sales growth in Greater China by selling wines directly to retailers via its own distribution network – a business model that is increasingly popular.
[Monthly Interview] Changyu, China’s biggest wine producing company, is set to nurture a new generation of wine consumers through wine tourism and characterful branded wines, said chief winemaker Dr LI Jiming.
Vineyards in Ningxia are set to receive help from an unlikely source after a deal between Israel and China paved the way for Israeli experts to tackle water shortages in the region.
[Infographic] Official reports show that excessive preservatives and copper in imported wines are among the top reasons for Chinese customs to reject during the first half of 2015.
[Infographic] Powered by a strong increase of Australian wine imports in both value and volume, Chinese bottled wine imports has shown moderate signs of recovery during the first six month of 2015, according to custom figures.