The total value of wines entered the Chinese market jumped by almost 30% year-on-year during the first six months of 2016, reaching 1bn USD. The total volume was up by 24% to hit 223m litres (297m bottles), maintaining the speed of the first quarter.
New China wine import figures: France and Australia lead the growth in first quarter
See below the fresh infographic on China’s main source of imported wines, and how big is their market share.
The import figures back up recent research from Wine Intelligence that Chinese consumers are spending more on wine purchase and drinking more often.
The free trade zones opened in several coastal cities in China are also bringing positive effects, according to the Ministry of Commerce of China.
Tianjin free trade zone, the only free trade zone in Northern China, saw imports of alcoholic beverages increase by 86.5% in volume and 69.1% in value during the first six months of 2016. 90% of the total is wine and beer, officials said.
France continues to lead as China’s biggest source of imported wines (38% of the total volume and 45% of the total value). The total value increased by 36% during January to June of 2016.
The price of imported French wines, on the other hand, rose by 17.6% compared to the same period in 2015.
There is a 28.5% jump on average price of Italian wines.
41% more Australian wines entered China in the first half of 2016 compared to last year. Though down by 6%, the price of Australian wines is still the second highest ($5.92/litre) among China’s top ten source countries of imported wines, only next to New Zealand ($9.62/litre).
Chile and Spain continued to show strong growth in both volume and value, though both saw slight decreases in average price.
USA as China’s 6th largest source of imported wines suffered a 9.8% decrease in import value and 9.5% drop in average price.
South Africa, on the other hand, is the only country of the top 10 to see a significant drop in both import volume (down by 22%) and value (down by 44%).
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