As the founder of Aroma Republic, Terry Xu is a young wine expert and one of China's most influential opinion leaders in wine. Wei Xu started his wine life right after studying in Bordeaux (BEM). Having been certified by 6 wine regions and countries including CIVB, BIVB, BINC and WSET, Wei has delivered more than 500 wine training sessions since 2007. As a wine writer Wei has more than 250,000 followers on Wechat and Weibo.
Xiao Pi's words of wine
Terry Xu / 葡萄酒小皮's articles
Feeding of the 1.5 billion - with wine
What will Chinese consumers drink this Chinese New Year? Which wines have sold better than others? Terry Xu speaks about the biggest wine sales period in China.
Redefining professionalism in the wine world
Why is it that some people, even after passing WSET Level 3 or Diploma, still struggle to sound like a wine pro?
Bordeaux in China: The return of the king
China is again Bordeaux’s top export market, show the latest customs figures. But how has this happened? Terry Xu analyses the revival of a classic region in the Chinese market.
The Alibaba 99 wine festival: A courageous mistake
How should we look at the results of the inaugural Tmall wine and spirits festival? Why were consumers heading to the site, but not buying as much as expected? Hear Terry Xu's opinion on the widely reported Alibaba campaign.
Live-streaming wine shows: A new way to reach Chinese consumers?
What does live broadcasting—China’s most popular form of social media communication at the moment – have to offer the wine world? Terry Xu speaks about his own experience.
Do we really need a wine app?
What kind of wine app is truly useful for Chinese wine lovers? Hear Terry Xu’s thoughts on three major types of wine apps.
Specialised online wine and spirits shops: A mission due to fail?
From budburst to blooming in less than five years, specialised wine shops in China have had a bumpy ride. What's next for them?
To wine producers: Understanding your Chinese importers
If you don't know much about the Chinese market and can't speak Chinese, can you still help your importers to sell?
Australia: The kung fu wine
Have you ever thought about associating winemaking with Chinese kung fu? Such as the style of old-vine Shiraz from Australia? Read Terry Xu's thoughts on the characters of classic Australia red wines.
The Chinese distributors’ dilemma
If a product is liked so much by the consumers, it should usually be the most profitable product for the distributors as well. Interesting enough, however, the distributors of Penfolds are constantly complaining that they’re not making much money.
Why is that the case?