The expensive price might have been stopping Chinese people from drinking wine three years ago, but that’s not the case anymore. Hear Terry Xu’s opinion on what people really need to get into wine nowadays.
We have always assumed that consumers need us to make the decision for them. We are so proud of what we are selling that we assume consumers must like them as well.
We are in an era when brands are defined by users. Your brand image is decided by what your users think you are; your product and brand value also depend on how much your customers think you’re worth. However, it seems the wine business is just about to catch up.
The most important wine exhibition in China this year, ‘Tang Jiu Hui’ or the Chengdu Food and Drinks Fair, is only two weeks away. Terry Xu talks about the new trend at this year's event.
Terry Xu explains how wine becomes a new symbol of social identity for the younger generation in China.
In his new column with DecanterChina.com, Terry Xu digs into the most trendy and talked-about topics among wine consumers in China.