One of China’s biggest electronic product retailers GOME is testing the water of the online wine market by launching a selection of imported wines ‘directly sourced from producers’, as a part of its strategy to boost its e-commerce presence.
Shanghai is to showcase fine wines at former World Expo venues as a part of its inaugural international yachting festival, but organisers said they would choose ‘good value’ wine to promote ‘quality but not luxury’.
[Monthly Interview] Yi Fenghuang, Director of Yantai Grape and Wine Bureau, spoke to DecanterChina.com about the historic wine region’s unique features, the challenges faced, and plans for the future.
China’s wine grape planting accounts for only a small percentage of its total grape plantings, according to industry officials, casting doubt on widespread reports this week that China has more land under vine than France.
Wines made from two regions in Xinjiang are expected to receive geographical indication protection in China, marking the autonomous region’s latest efforts to boost its upcoming wine industry.
Ningxia is to establish a specialist vocational college to train an ‘all-round’ young generation of wine professionals ‘from planting to winemaking’.
Shenzhen’s quarantine authority has launched a system that claims to be able to identify a wine’s origin by examining its chemical make-up, as part of an ongoing effort to reduce the number of counterfeit wines in Mainland China.
China’s COFCO group has said it will offer ‘big name’ imported wines at lower prices at major trade fair in Chengdu, so as to ‘reach out to the mass consumers’ amid a ‘period of market adjustment’.
Young Chinese winemakers from some of China’s biggest producers have just returned from a two-month trip to Europe to help perfect their skills, as part of a co-operation deal struck between wine trade bodies in both regions.
Despite a ‘positive’ market impression on the Bordeaux 2014 vintage, importers in China are expecting another low-key en primeur campaign this year.