ProWine China expands by 50% for 2014


The organisers of ProWine China have increased the show's exhibition space by 50% for 2014, suggesting foreign wine firms remain optimistic about the country's potential.

Image: ProWine China 2013 © Decanter

Strong demand for stand space at the trade-only show has persuaded organisers to expand into a second exhibition hall for 2014, following what was widely regarded as a successful debut in November last year.

The news suggests that foreign wine producers are still keen to promote themselves in China, in spite of a decline in imports over the past year.

Held in Shanghai, ProWine China also has the advantage of being the sister show of Prowein in Dusseldorf, Germany, which has become a key trade show in the wine industry calendar in recent years.

For 2014, French producers are again set to take up the largest amount of space at ProWine China - around 800 square metres - according to the show's two organisers, Messe Dusseldorf and China International Exhibitions Ltd.

Producers from Spain and Argentina will also be strongly represented, organisers said. Last year's inaugural ProWine China attracted 7,650 trade visitors.

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