Finca Las Moras: shaking the wine world’s status-quo

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Oh yes. It’s all about that special blend of innovation and expertise.

Finca Las Moras has always had a word or two to say about this. Bold concepts, edgy packaging and high quality wines come together to wipe the dust off old boring protocol, making new generations fall head over heels for wine

With its creations and various recognitions earned, Finca Las Moras stands out both for its creativity and high quality wines, defying the way wine is conceived of, shared and consumed.

Even if its wines are enjoyed in 55 countries worldwide, its roots are in the valleys of Tulum, Zonda and Pedernal in San Juan, one of the main wine regions in Argentina.

San Juan infuses Finca Las Moras’ wines with its unique characteristics: intense as its daylight, young as its land, fresh as its nights scents.

The omnipresent sunshine of these valleys was the source of inspiration that made possible the creation of the first high quality wines of the region.

FINCA LAS MORAS IS NOT A TRADITIONAL WINERY.

WE TALK ABOUT THE MEANING OF DRINKING WINE.

WE CHANGED THE FOCUS FROM THE PRODUCT TO THE CONSUMER.

EACH OF OUR BRANDS IS FOCUSED ON PEOPLE, COVERING THEIR NEEDS, INTERESTS AND VALUES

EACH NEW LAUNCH HAS ITS OWN PERSONALITY.

Finca Las Moras, whose corporate image and product quality always meets consumer expectations, has become Argentina’s best-selling wine brand.

Its portfolio includes Alma Mora, Dadá, Paz and Mora Negra, among others.

Mora Negra

Mora Negra, an iconic wine from Argentina, is a blend of the country’s flagship grapes: Malbec and Bonarda. Produced with grapes from vineyards located at 1,400 meters above sea level, this rich, full-bodied wine with great intensity and elegance has attracted Chinese consumers.

Intense purple red colour with dried-fig notes and hints of vanilla. An elegant wine with aromatic fruity notes on the nose which reveals the unique expression of its terroir. The palate features smooth tannins and long finish which makes MORA NEGRA an astonishing wine.

Translated by ICY

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