China’s young boutique wineries have begun demonstrating the potential to produce wines of international quality, but they need to find and refine their own identity, Steven Spurrier and sommelier Guo Ying said at a tasting of award winning Chinese wines at the Decanter Shanghai Fine Wine Encounter.
Fresh figures show that China’s wine import market has rebounded strongly in volume and value in the first nine months of 2015, driven by French and Australian wines.
China’s online wine and spirits retailers have reported strong rises in sales during the 2015 version of China’s Singles’ Day shopping festival.
Bruno Baudry, the new CEO of ASC Fine Wines succeeding John Watkins, spoke to Decanterchina.com about his vision for appealing to a new generation of Chinese wine consumers, including opportunities for online sales.
ASC expects to double its e-commerce sales over the next two to three years, aiming to reach out to a bigger consumer base, said the new CEO Bruno Baudry..
China is to launch a domestic wine industry survey to address issues including production standards and quality indicators, as an initial step to revise its national standards of wine.
Wine enthusiasts in Hebei province can now purchase a private vineyard and build their own winery in the Changli wine region.
Two Chinese ‘Great Wall’ wines produced in Hebei Province were served at the banquet hosted by President XI Jinping following China’s V-Day military parade.
Treasury Wine Estates has said it achieved significant annual sales growth in Greater China by selling wines directly to retailers via its own distribution network – a business model that is increasingly popular.
[Monthly Interview] Changyu, China’s biggest wine producing company, is set to nurture a new generation of wine consumers through wine tourism and characterful branded wines, said chief winemaker Dr LI Jiming.