A website selling gummy bears infused with rosé wine has sold out of the sweets within two hours - with hundreds more hopeful consumers joining a waiting list.
The sweets tap into rosé wine’s surge in popularity in recent years and initial stocks sold out within two hours.
The next shipment of the rosé gummy bears won’t arrive until late July, the firm said.
It added, ‘The rosé gummy madness is out of control… we had no idea it was going to be this crazy.’
About Whispering Angel
Jane Anson described the 2015 Whispering Angel rosé as ‘being fresh, clean, mineral with a white peach expression.’
Whispering Angel has played a key role in the surge in popularity of rosé, and production for the 2016 vintage is expected to be 4.6 million bottles, according to Anson.
Champagne gummy bears
Both the Rosé All Day Bears and Champagne Bears were available for $8.50 a box.
All rights reserved by Future plc. No part of this publication may be reproduced, distributed or transmitted in any form or by any means without the prior written permission of Decanter.
Only Official Media Partners (see About us) of DecanterChina.com may republish part of the content from the site without prior permission under strict Terms & Conditions. Contact email@example.com to learn about how to become an Official Media Partner of DecanterChina.com.