[LI Demei] Why is it so difficult to promote wine consumption in Chinese restaurants? Why don’t the restaurant managers want to take the initiative to promote the wines?
[LI Demei] Do you know that the Chinese name for Sauvignon Blanc is 'everlasting longing'? How to best describe the distinctive aromas of the variety to the Chinese students?
Last Thursday, 18 June, the curtain came down on Vinexpo 2015, after five days in which 2,400 exhibitors from 45 countries all over the world set up their stands to talk to the international wine trade.
Now sommelier has become the new dreamed-for profession among Chinese youngsters. But what is the fundamental purpose of having sommeliers anyway?
[LI Demei] Unnecessary ‘inferiority complex’ is common in today’s Chinese wine market.
If you visit a vineyard in northern China in the winter season, you might wonder: where have all the grapevines gone?
The success of Grace Vineyard lies not only in its high quality wines; but more importantly, it has established a ‘sample case’ for Chinese boutique wineries.
On the 26th of March, the 92nd China Food and Drinks Fair (CFDF) kicked off in the Chengdu Century City New Exhibition and Convention Centre.
To create the style of a wine region, the producers need to complete a few basic tasks. They need to firstly learn about the local climate and soil conditions, then find out the appropriate planting methods and suitable product type, as well as
[LI Demei] If we combine the concept of vintage with the 12 Chinese zodiacs in the promotion of wines, isn’t it a good example of ‘localised wine marketing’?