李德美/LI Demei

Biography
李德美/LI Demei

Demei LI, associate professor of Wine Tasting and Enology in Beijing Agriculture College and invited teacher at ESA Angers, France. He obtained Master diploma for Fruit Tree Science, and Engineer for Viti-Oeno-Economie in ENITA de Bordeaux. Demei had his training in Chateaux Palmer, and visited almost all the wine regions in the world. He is aiming to create a dialogue with the consumer with wine.

Demei was the first chef wine maker and technique director for Chinese-French government-joint venture project, Sino-French Demonstration Vineyards and winery, and is the member of the Chinese Wine Technique Committee, and the member of National Wine Judge Board. Demei is vice-general-secretary of China Wine Association and Vice-general-secretary of Chinese viticulture Society. Consulting for several vineyards in China, and one wine won International Trophy in Decanter World Wine Award in London 2011. He won 2012 Wine Intelligence 10-for-10 Business Award and RVF’s Man of the year in Chinese wine industry. He was invited as the judge for several wine challenges in Singapore, HK and in Europe. Demei was invited by the organizer from Wine for Future, wine business international as well as some of French, Italian, Portuguese and New Zealand’s wine association to speak on Chinese preference on wine.

Demei started to write for the Wine Review of Singapore 10 years ago, and today he is one of the most famous wine writers in China, wine columnist for several wine magazine and news. He published ‘wine-communication from a Chinese winemaker’ and ‘Wine Grapes Varieties’.

ALL ARTICLES FROM 李德美/LI DEMEI
A 12-year reunion at Domaine de Chevalier  

[LI Demei] In April 12 years ago, my experience in Domain de Chevalier inspired me to explore further into the world of wine. This time I brought a bottle of Cabernet Franc, which I took part in the making of it, to Bernard, as an answer to my visit 12 ye

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The Chengdu fair: A truly Chinese exhibition  

[LI Demei] The China Food and Drinks Fair is the largest alcohol product trade fair in China, and its organisational form has unique local characteristics.

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Chinese wine market: how to overcome the barriers  

[LI Demei] Speaking of the current situation faced by the industry, many people assumed that the strict austerity policy of the new central government is the main cause, while in fact it’s just an ostensible reason.

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My impression of Argentinian wines  

[LI Demei] Recently, LI Demei went to Mendoza for judging in the Argentina Wine Awards 2014. He took the chance to understand the true situation of the wines produced in the country.

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A journey beyond wine  

[LI Demei] It seems to me that promoting wine doesn’t necessarily have to start from wine itself. This is especially true for new consumers.

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