李德美/LI Demei

Biography
李德美/LI Demei

Demei LI, associate professor of Wine Tasting and Enology in Beijing Agriculture College and invited teacher at ESA Angers, France. He obtained Master diploma for Fruit Tree Science, and Engineer for Viti-Oeno-Economie in ENITA de Bordeaux. Demei had his training in Chateaux Palmer, and visited almost all the wine regions in the world. He is aiming to create a dialogue with the consumer with wine.

Demei was the first chef wine maker and technique director for Chinese-French government-joint venture project, Sino-French Demonstration Vineyards and winery, and is the member of the Chinese Wine Technique Committee, and the member of National Wine Judge Board. Demei is vice-general-secretary of China Wine Association and Vice-general-secretary of Chinese viticulture Society. Consulting for several vineyards in China, and one wine won International Trophy in Decanter World Wine Award in London 2011. He won 2012 Wine Intelligence 10-for-10 Business Award and RVF’s Man of the year in Chinese wine industry. He was invited as the judge for several wine challenges in Singapore, HK and in Europe. Demei was invited by the organizer from Wine for Future, wine business international as well as some of French, Italian, Portuguese and New Zealand’s wine association to speak on Chinese preference on wine.

Demei started to write for the Wine Review of Singapore 10 years ago, and today he is one of the most famous wine writers in China, wine columnist for several wine magazine and news. He published ‘wine-communication from a Chinese winemaker’ and ‘Wine Grapes Varieties’.

ALL ARTICLES FROM 李德美/LI DEMEI
Chinese wines made from native ‘furry vines’  

[LI Demei] Since these grapes are not Vitis vinifera, why not abandon the European routine, and explore a wine that better reflects the unique features of the grape, and friendly to the local palate?

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How far is it from the winemaker to the consumer?  

[LI Demei] It’s such a complicated journey for the wine from the barrel and the winemaker to the consumer. So as a consumer, when you meet a unsatisfactory wine, please don’t rush to blame the winemaker, as the dissatisfaction is not necessarily his faul

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On the sliding market share of French wines  

[LI Demei] If we cast aside the delicate cultural and political relationship between France and China, it seems the French influence on the wine industry in China has never been carefully studied, not even by the French wine trade.

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Opportunities for wine in the second-tier cities in China  

[LI Demei] The tasting trip of Tiansai Vineyards gave me the chance to directly face and understand the development opportunities for wine in the second-tier cities in China, and the trip brought me a lot of thoughts and feelings.

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On the exemption of Australian wine import tax  

[LI Demei] If we look at the Chinese market as a closed system, and if we assume the sales of domestic wines are opposed to that of imported wines, then it would seem that imported wines have robbed domestic wines of their shares in the market.

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Great Cabernets from China at the Decanter Shanghai Fine Wine Encounter  

[LI Demei] The inaugural Decanter Shanghai Fine Wine Encounter was held on 29 November and the first tutored seminar of the event was a tasting of Great Cabernets from China hosted by Steven Spurrier and me.

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The importance of wine exhibitions  

[LI Demei] How does one reduce the industry’s reliance on group purchase, and explore the direct consumer market? Taking part in wine exhibitions is perhaps an effective way.

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How to attract of the new generation of wine consumers  

[LI Demei] Attracting the new generation of consumers to drink wine is the task wine industry practitioners should concentrate on.

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Finding the best wine grape in China  

[LI Demei] We still don’t know for certain whether China has another Cabernet Sauvignon sweet point, but one thing we do know is that not every region planting this grape is a perfect fit.

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The choice of winemaker  

The choice of winemaker

COLUMNISTS

2014-10-14

[LI Demei] As a winemaker, I found that the younger generation of Chinese winemakers rarely work in wine estates, whether they were trained abroad or at the domestic universities and colleges.

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